Privacy Policy
Effective November 9, 2026
Artifact ([Artifact Ads, Inc.], "Artifact," "we," "us") builds a demand-side platform for buying advertising. This policy explains what information we collect, how we use it, and the choices you have. It covers two things: our website at artifactads.com, and the advertising services we provide to our clients. We've written it in plain language on purpose.
1. Who this applies to
- Visitors to artifactads.com.
- Clients and prospects: people at advertisers and agencies who contact us or work with us.
- People who see ads our clients run through our platform. You won't visit our site to do that, so section 4 is written for you.
2. Information we collect on our website
Information you give us. When you use our contact form or email us, we receive what you send: your name, email address, company, and your message.
Information collected automatically. Like most websites, ours receives standard technical information from your browser: your IP address, browser and device type, the pages you view, how you got here, and the time of your visit. We use [analytics provider] to understand how the site is used. [List cookies and similar technologies the site sets, with their purpose and duration.]
We don't ask for payment information, government identifiers, or account passwords on this site.
3. How we use website information
- To respond to you and set up conversations you've asked for.
- To understand how the site is used and improve it.
- To keep the site secure and prevent abuse.
- To send you information about Artifact if you've asked for it. You can opt out at any time by replying or by emailing us.
We don't sell information collected on our website, and we don't use it for advertising to you.
4. Information we process in our advertising services
Our platform buys advertising on behalf of our clients, inside advertising exchanges. To do that, we receive and process data that is common to programmatic advertising:
- Bid request data sent by advertising exchanges and our bidding partners when an ad space is available: device and advertising identifiers (such as a mobile or connected TV advertising ID), IP address, device type, app or site, and the time and context of the ad opportunity.
- Campaign data from our clients: budgets, targets, creative, and the lists and identifiers they choose to use, which may include hashed identifiers they provide for measurement.
- Results data: whether an ad was served, viewed, or clicked, and, where a client connects it, whether an outcome such as a sale followed.
How we use it. To decide whether to bid on an ad opportunity and how much; to measure results, including holding out comparable households or markets so the effect of the advertising can be measured; to keep a record of what we did and why; to report to our clients; and to detect fraud and invalid traffic.
Our role. In our advertising services we act on our clients' instructions as a service provider or processor. We own no media and sell no data. We don't build profiles of people to sell, and we don't share this data with anyone except the exchanges and partners needed to run and measure a campaign, our clients for their own campaigns, and vendors who work for us under contract.
How long we keep it. We keep advertising log data for [90 days] for operations and measurement, then aggregate or delete it. Aggregated reports that don't identify a device or person may be kept longer.
Your choices. You can limit advertising on your devices through their settings: on iOS and Android, the advertising-tracking settings; on connected TVs and streaming devices, the advertising preferences in the device or platform settings. You can also use the industry opt-out tools at [optout.aboutads.info] and [optout.networkadvertising.org]. Where required by law, we honor the Global Privacy Control signal from your browser.
5. Your privacy rights
Depending on where you live, you may have the right to ask us what personal information we hold about you, to receive a copy, to correct it, to delete it, to opt out of its sale or sharing, and not to be treated differently for exercising these rights. Residents of California and other U.S. states with privacy laws can make these requests by emailing [privacy@artifactads.com]. We'll verify your request and respond within the time the law allows. You may use an authorized agent where the law permits.
Because much of the data in our advertising services reaches us from exchanges and clients rather than from you directly, we may need to work with them to fulfill a request, and in some cases we may not be able to connect a request to the data we hold.
6. Children
Our website and services are for business use. We don't knowingly collect personal information from children under 13, and we don't knowingly sell or share the personal information of anyone under 16. If you believe we have information from a child, email us and we'll delete it.
7. Security
We use reasonable technical and organizational measures to protect the information we hold, including access controls and encryption in transit. No method of transmission or storage is completely secure, so we can't guarantee absolute security.
8. Where we operate
We're based in the United States and serve U.S. advertisers and agencies. If you access our site from outside the United States, your information will be processed here. [Counsel to add EU/UK transfer language if and when we serve clients there.]
9. Third-party sites
Our site may link to other sites. Their privacy practices are their own, and this policy doesn't cover them.
10. Changes to this policy
We'll post any changes here with a new effective date. If a change is material, we'll say so on this page.
11. Contact us
[Artifact Ads, Inc.]
[Mailing address]